Simbiz history

The fifth version of Simbiz has just been released and is now available on the market. The programme is interactive, Web-based and available in several languages and monetary currencies. Simbiz has been developed for distance learning and, from a technical standpoint, is not dependent on users joining the course at the same time.

More than 40,000 people have taken training courses developed using Simbiz; most of these courses have been conducted internally within organisations. Since the implementation of strategies, the overall view and strategic thinking must take into account all staff in an organisation, the program has been used both horizontally and vertically.

Simbiz was originally developed in 1984 as a strategic tool to obtain an overall view of a company, as well as to construct business ideas, target settings, tactics and implement them on a daily level. Even at its inception, the programme was computer-based.

A lot of development work has been carried out to make sure corporate marketing and business economic results are experienced in a realistic way in Simbiz. Even more work has been done to measure how successful the simulation has been in implementing business practices and managerial leadership when it concerns customers and personnel, respectively. Reviewing survey results from both customers and personnel has helped in this area.

Simbiz is continuously being developed further at a fast pace.